Hipmunk had a great week thanks to you: @NYTimes article, appearance on @MarketingTWI, lots of infographic love, and a meeting with a U.S. Ambassador!

What a week we had! A New York Times article on Thursday about the search for better airfares was very kind to our aviator chipmunk, giving a great nod as a standout travel search engine. Our co-founder Adam Goldstein even got the last word about what sets hipmunk apart from the rest.

Hipmunk, a new travel search engine, uses the same software from ITA as Kayak and Orbitz, but the search results are presented differently. Instead of showing a list of flights on multiple pages, it maps them based on time of day, all on one page. And instead of ranking them just by price and schedule, it ranks them based on “agony,” a score it creates based on things like price, duration of the flight and number of stops.

“We’re acknowledging there are too many choices out there,” said Adam Goldstein, who co-founded Hipmunk after graduating from M.I.T. last summer.

Earlier last week we published an infographic created by Shaun Sanders (maker of that shark vs kayak remix) to highlight the striking rise in baggage fee revenue over the years. You all weren’t the only ones who liked it.

Haven’t seen it yet? Well, here’s our original entry announcing it. Feel free to pass it along to your family’s mailing list with a snarky subjectline or post it to your blog. We always love a link back to hipmunk, but we love people enjoying our work even more. Share this infographic with gusto!

I was off in Rome this week to speak at Social Media Week and had the chance to meet the U.S. Ambassador to Italy, David Thorne — he’s quite the startup guy himself. Note the fine attire I wore for the occasion. They’re for sale on if you’ve got an ambassador to meet and want a hipmunk shirt of your own

I ended the week as the guest via skype on the latest episode of This Week in Marketing (video below).

Thank you all so much for all the enthusiasm and energy that we see every single day from happy hipmunks spreading the word about our agony-free approach to travel search. We couldn’t be soaring without you!


And if you’re curious, I checked with Adam after the interview and confirmed that we’re currently getting hundreds of thousands of users a month.

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The best way to explain is to say that their site is just as useful to travelers as their mascot is cute.  Another way to explain it is to say that their site will help you organize and book your flight as easily as SCOTTEVEST helps you organize your stuff and get through airport security.  Yes, that’s saying a lot!

This is how it works: enter your dates and cities for travel, hit “search” and see a graphic layout of all your flight options as if you were looking at a day planner.  Longer flights (if there are layovers, etc.) are represented by longer bars.  Sort by price, departure/arrival time, or what they call “agony” – a combination of price/duration/number of stops.

Hipmunk is hands-down the best organized flight booking site online.  We’re planning a trip to a trade show in March, and what would otherwise take careful examination of departure and arrival times is intuitive and easy to check at a glance.  If you travel a lot, this will cut your flight booking time down by 80%.  And because they work with all the major airlines, you’re not missing out on any deals.  


The fine folks at SCOTTEVEST are always coming up with ways to take the agony out of packing for a flight. They’re a bunch of travel geeks striving to make the ultimate travel clothing — pockets for everything.

We’re thrilled to see that they’re fans of our agony-reducing chipmunk, so much so that they’ve devoted a chunk of their newsletter just to say such nice things about us. Thank you!

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The risk of using

Here at hipmunk, we’re doing everything we can to take the agony out of flight search, because we’re travelers ourselves and want to make all of your lives a little easier. There are more fun things to do (like reading reddit!) than search for airplane tickets.

This was sent my way via facebook today and it’s a tweet worth sharing. It comes to us from a hipmunk named @eeeeenid:

Just blew everyone’s mind using @theHipmunk to salvage manager-meeting flights. Great! Except now I’m the company’s travel agent…

Remember the wise words of Uncle Ben, eeeeenid: with great power, comes great responsibility.

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