Introducing Hipmunk Anywhere

HIPMUNK INTRODUCES NEW “HIPMUNK ANYWHERE” CROSS-PLATFORM SEARCH FEATURE

With 6X mobile growth in 2013, Hipmunk’s new feature will allow consumers to save and continue flight and hotel searches across various devices

SAN FRANCISCO – March 13, 2014 – Hipmunk, the leading independent metasearch site for travel, today announced the launch of “Hipmunk Anywhere”—a new cross-platform feature that lets users easily access previous searches from any device.

According to a recent comScore report, more than 60 percent of consumers begin searches on one device and finish on another. Hipmunk’s own internal data echoes this, with more than 60 percent of its users demonstrating the same behavior. Hipmunk Anywhere underscores Hipmunk’s mission to simplify the travel planning process for travelers and reach consumers anywhere, anytime, and from any device.

Designed to work the way consumers work, the new feature will allow users who are signed into Hipmunk to begin flight or hotel searches on one platform—mobile, tablet, or desktop across various operating systems—and finish on another. All logged-in users immediately have access to Hipmunk Anywhere. A user who searches on a phone and then visits hipmunk.com on the web will see those previous searches automatically, already open in the browser. Likewise, a user who searches on a laptop and then opens Hipmunk on a phone will see a list of previous searches from the web.

“Travel is a major decision, and most people search several times before committing. Hipmunk Anywhere is the first product to recognize that this ‘research’ phase usually happens across multiple devices. Our goal is to remove friction from the process,” said Adam Goldstein, CEO and co-founder of Hipmunk.

To further enhance the user experience, Hipmunk will also be making available two of its most popular features on new platforms. Its “Book on Hipmunk” feature, which has been available via desktop, will now be available for the first time on Hipmunk’s mobile web experience; and Hipmunk’s multi-city flight search capability will now be available across all of its mobile apps.

Log in to try it out or watch our video to learn more!

Top Travel Tips for Budget-Conscious Spring Break Travelers

With Spring Break quickly approaching, we compiled our top tips for budget-conscious Spring Breakers (and procrastinators) on how to get the most out of their trip while spending the least on airfare and lodging.

After looking at historical flight data, as well as roundtrip airfare between five major U.S. airports and some of the most-popular Spring Break destinations, we advise:

Book by Presidents’ Day for the Best Deals

Prospective Spring Breakers who book flights after Presidents’ Day (February 17) could end up paying up to 12 percent more on airfare—an average of $50 more—if they book in the last two weeks of February. Those who wait until early March to book could pay an average of 53 percent more—which could mean up to $215 less spending money for the big trip.

“Spring Break is a peak travel time, which means higher-than-typical airfare” said Adam Goldstein, Hipmunk CEO. “But the sooner you book, the more you can save, and the more money you’ll have for spending on your trip.”

Need a Round-Trip Ticket for Under $500? No Problem

For Spring Breakers undecided on where to go, but keen to fly without breaking the bank, we looked at roundtrip airfare prices out of five major U.S. airports for the week of March 16-23, 2014 and  found five popular U.S. destinations with roundtrip airfare for under $500—Las Vegas, San Diego, New York City, Miami, and Puerto Rico.

Need a Last Minute Place to Stay?  Check out Hipmunk’s “Tonight Deals”

For Spring Break procrastinators, Hipmunk’s Tonight Deals mobile app feature helps users find and book hotels for up to 60 percent off standard hotel rates. It also aggregates available bookings via Airbnb and HomeAway, which could be an inexpensive way to go, particularly for groups. When booking a last-minute place to stay, travelers also can use Hipmunk’s Heatmaps feature to see which neighborhoods are most popular for food, tourism,shopping, and nightlife.

Quirky Millennial Travel Habits

Everyone travels a little bit differently. Exactly how much so? We decided to conduct a survey on generational air travel preferences to find out. Polling more than 3,000 travelers, the results revealed that Millennials want unique on-board flight experiences—even if it increases the cost of their tickets.

According to the survey, Millennials are willing to pay extra to spice up their onboard experiences. For instance, 38 percent of Millennials are willing to pay more for an airline ticket that would give them access to an “open bar” on a plane, while only 18 percent of Generation X travelers want to pay more for free flowing alcohol. In addition to unlimited drinks, 79 percent of Millennials would enjoy a “themed” seasonal flight with snacks, drinks, and seasonal movies, whereas only 64 percent of Generation X travelers wanted that type of experience.

 When it comes to socializing in the air, 45 percent of Millennials want to connect socially with other passengers via electronic chat, games, or social networks, while only 36 percent of Generation X travelers want to. “Airlines used to live in a world where the only things that mattered were fares and schedules,” said Adam Goldstein, CEO of Hipmunk. “Millennials show how the industry is shifting. Tech-savvy travelers care more about the in-flight experience.”

 What are other Millennial travel preferences?

·       70 percent would sit next to restrooms on the plane for a reduced fare, but only 54 percent of Generation X travelers would do the same.

·       Millennials are last-minute bookers: 47 percent of Millennials book their vacation travel at least 6 months in advance. By comparison, 59 percent of Generation X travelers book their vacation travel at least 6 months in advance.

·       28 percent of Millennials would be willing to stand on a flight to save money, compared to 16 percent of Generation X travelers.

·       24 percent of Millennials would be willing to pay more to fly on a “child-free” plane, compared to 18 percent of Generation X travelers.

Have any thoughts? Share them with us on Twitter @thehipmunk or on Facebook!

Methodology

Hipmunk surveyed 3,187 US travelers. Hipmunk defined Millennials as those between the ages of 18-34, and defined Generation X as 35-54 years old. The survey was conducted in October of 2013.

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