Quirky Millennial Travel Habits

Everyone travels a little bit differently. Exactly how much so? We decided to conduct a survey on generational air travel preferences to find out. Polling more than 3,000 travelers, the results revealed that Millennials want unique on-board flight experiences—even if it increases the cost of their tickets.

According to the survey, Millennials are willing to pay extra to spice up their onboard experiences. For instance, 38 percent of Millennials are willing to pay more for an airline ticket that would give them access to an “open bar” on a plane, while only 18 percent of Generation X travelers want to pay more for free flowing alcohol. In addition to unlimited drinks, 79 percent of Millennials would enjoy a “themed” seasonal flight with snacks, drinks, and seasonal movies, whereas only 64 percent of Generation X travelers wanted that type of experience.

 When it comes to socializing in the air, 45 percent of Millennials want to connect socially with other passengers via electronic chat, games, or social networks, while only 36 percent of Generation X travelers want to. “Airlines used to live in a world where the only things that mattered were fares and schedules,” said Adam Goldstein, CEO of Hipmunk. “Millennials show how the industry is shifting. Tech-savvy travelers care more about the in-flight experience.”

 What are other Millennial travel preferences?

·       70 percent would sit next to restrooms on the plane for a reduced fare, but only 54 percent of Generation X travelers would do the same.

·       Millennials are last-minute bookers: 47 percent of Millennials book their vacation travel at least 6 months in advance. By comparison, 59 percent of Generation X travelers book their vacation travel at least 6 months in advance.

·       28 percent of Millennials would be willing to stand on a flight to save money, compared to 16 percent of Generation X travelers.

·       24 percent of Millennials would be willing to pay more to fly on a “child-free” plane, compared to 18 percent of Generation X travelers.

Have any thoughts? Share them with us on Twitter @thehipmunk or on Facebook!

Methodology

Hipmunk surveyed 3,187 US travelers. Hipmunk defined Millennials as those between the ages of 18-34, and defined Generation X as 35-54 years old. The survey was conducted in October of 2013.

Hipmunk News: Book Hotels Directly on Hipmunk’s Website and Mobile App

We’re always trying to make travel planning faster and easier for you. Today, we’re happy to bring you direct hotel booking on Hipmunk.com and through our iOS and Android apps. Your perfect hotel is even fewer clicks away!


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When conducting a hotel search, you will now see a “Book on Hipmunk” button for certain hotels, allowing you to purchase that hotel without leaving the site or app. With your Hipmunk account, you can securely save your billing information so you don’t have to enter information for each individual purchase. We’ll also keep track of all your upcoming hotel bookings across web and mobile in the “My Bookings” section of your account.

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Hotels on iOS


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Hotels on Android

We’ve also added “Verified by Hipmunk” to hotel descriptions on web and mobile. When checking out a property, the Verified by Hipmunk section will show you Wifi prices, parking rates, and any additional charges such as resort fees. That way, you can be informed of additional costs before you book a hotel.


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Verified by Hipmunk on iOS


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Verified by Hipmunk on Android

And yes, we called all these hotels to verify this information, so you don’t have to. You’re very welcome!

Check out the Hipmunk Flight and Hotel App for free!

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Hipmunk News: Discover New Flight Deals From Your City

Start booking those trips for 2013 and save money while you’re at it with Hipmunk’s new Flight Deals! Try Flight Deals here.

Hipmunk Flight Deals are an easy way to find the lowest airfare online from your major U.S. city to other U.S. destinations. Simply select your city from 50 of the most popular origin cities listed. You’ll then see Flight Deals from that city to 12 destinations with low airfare. These travel deals are the best roundtrip deals over the next 30 days, so act fast if you see a price you can’t pass up. Too busy to check for updated deals? To make it even easier, enter your email address and have Flight Deals sent directly to your inbox twice a week.

Here’s a guide to start discovering Flight Deals:

1. Select your city of origin

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2. Enter your email address to have Flight Deals sent directly to your inbox

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 3. Explore low roundtrip airfares from your origin city

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4. See the details of Flight Deals for a specific destination 

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Once you decide on the perfect dates and price, just click on the price and get to booking!

Whether you’re spontaneous or a planner, flight deals are sure to help you find amazing deals on airfare. Happy deal searching!

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