Mapping San Francisco’s Hills

Jodi Ettenberg Legal nomads

This is a Hipmunk post from Jodi Ettenberg of Legal Nomads.

Sam Maurer created Hill  Mapper (screenshot below) as a way to navigate San Fransciso’s major and minor inclines. Per an interview with The Atlantic Cities he muses that:

“One day while walking it occurred to me that the beauty of digital maps is that they can adapt based on your actual location – so I could make a map that showed not only how steep the streets were, but whether they’d be going uphill or downhill when you got there.”

Using Google Map’s elevation service, he constructed a colour-coded handbook to tackling those hills. While a mobile app is in the works, visitors to — and residents of — San Fransciso can avail themselves of a path to climb on his site, Hill Mapper.

Screenshot of Hill Mapper, by Sam Maurer

Screenshot of Hill Mapper, by Sam Maurer

Hipmunk Billboard Rises Above San Francisco

As a startup, we love supporting our fellow startup brethren. So when we decided to experiment with some outdoor advertising, we called up NYC-based startup, ADstruc who is taking the agony out of outdoor advertising. 

ADstruc, the technology platform for the outdoor advertising industry, makes buying and selling ad space easier and faster for both sides. 

With a limited advertising budget, we worked one-on-one with CEO John Laramie (a title you don’t always get access to when working with a big company), who offered up awesome advice and responded to all of our silly questions really quickly. Our fantastic graphic designer, Shaun Sanders, helped us with the creative for the advertising, and John found us a perfect billboard spot here in San Francisco. The whole process was seamless and efficient. 

You can see the finished product  when you look up and to the right where 101 and 280 join when heading south from San Francisco toward SFO Airport. Here’s a pic:

So far we’ve gotten some great Facebook posts and Tweets about it too.

Have you seen the billboard? Give us a shout when you see it, and tell us what you think! 


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