Introducing Hipmunk Anywhere

HIPMUNK INTRODUCES NEW “HIPMUNK ANYWHERE” CROSS-PLATFORM SEARCH FEATURE

With 6X mobile growth in 2013, Hipmunk’s new feature will allow consumers to save and continue flight and hotel searches across various devices

SAN FRANCISCO – March 13, 2014 – Hipmunk, the leading independent metasearch site for travel, today announced the launch of “Hipmunk Anywhere”—a new cross-platform feature that lets users easily access previous searches from any device.

According to a recent comScore report, more than 60 percent of consumers begin searches on one device and finish on another. Hipmunk’s own internal data echoes this, with more than 60 percent of its users demonstrating the same behavior. Hipmunk Anywhere underscores Hipmunk’s mission to simplify the travel planning process for travelers and reach consumers anywhere, anytime, and from any device.

Designed to work the way consumers work, the new feature will allow users who are signed into Hipmunk to begin flight or hotel searches on one platform—mobile, tablet, or desktop across various operating systems—and finish on another. All logged-in users immediately have access to Hipmunk Anywhere. A user who searches on a phone and then visits hipmunk.com on the web will see those previous searches automatically, already open in the browser. Likewise, a user who searches on a laptop and then opens Hipmunk on a phone will see a list of previous searches from the web.

“Travel is a major decision, and most people search several times before committing. Hipmunk Anywhere is the first product to recognize that this ‘research’ phase usually happens across multiple devices. Our goal is to remove friction from the process,” said Adam Goldstein, CEO and co-founder of Hipmunk.

To further enhance the user experience, Hipmunk will also be making available two of its most popular features on new platforms. Its “Book on Hipmunk” feature, which has been available via desktop, will now be available for the first time on Hipmunk’s mobile web experience; and Hipmunk’s multi-city flight search capability will now be available across all of its mobile apps.

Log in to try it out or watch our video to learn more!

Top 10 Places to Visit in 2014

1. Ushuaia, Argentina

Ushuaia is a city along the southern coast of Isla Grande de Tierra del Fuego and has been described as the southernmost city in the world. While visiting, be sure to see the Tierra del Fuego National Park and Lapataia Bay

2. Chang Mai, Thailand

Thailand has been a popular travel destination for the past couple years, and still remains one for 2014. Chang Mai specifically, has over 300 buddhist temples and  hosts many important Thai festivals, making it a necessary stop on your trip.

3. Rio de Janerio, Brazil

As the second largest city of Brazil, Rio de Janerio will be a popular destination in 2014 as it hosts the World Cup. The rich culture of carnival celebrations, dances like the Samba and Bossa Nova, and of course the balneario beaches, makes visiting Rio de Janerio at any time of year a must in 2014.

4. Hanapepe, Kauai

Hawaii is a popular vacation destination for those on America’s West Coast, but there is still much to see and discover. Hanapepe, known as “Kauai’s biggest little town,” is a charming area that is loved by both locals and visitors. What once were plantation style buildings, have been transformed to shops, local food stops, and art galleries, which serves as a fun destination to explore when looking for a break from the beach.

5. Kyoto, Japan

Japan is a country that offers so much rich history and culture, and has plenty of cities to explore. One city that should be on your list, is the former capital of Japan, Kyoto. The city is one where old meets new. Home to 2,000 ancient temples and shrines, as well as modern restaurants, Kyoto offers something for everyone.

6. Seward, Alaska

A small coastal town, Seward is known for its beautiful vistas, visitor attractions, and as the entry to Kenai Fjords National Park. The crystal water of the Fjords, glaciers, and possible otters, sea lions, and whale sightings, make this bucket list destination a must in 2014.

7. Bologna, Italy

Tucked in northern Italy, Bologna is a beautiful city that like other popular Italian destinations, boasts a rich art, food, and architectural culture. Known to be the culinary epicenter of Italy, Bologna is a must-visit city for the foodie.

8. Paros, Greece

Paros is a Greek island with pristine beaches that have yet to be discovered by tourists. The island which was once known for it’s fine marble, is small enough to explore, yet has plenty of beaches to enjoy.

9. Auckland, New Zealand

Auckland has become an urban hub with new bars, shops, and locally acclaimed restaurants. While many visitors skip Auckland and opt to explore the coastline, this city is certainly a stop one must make while visiting New Zealand.

10. Brisbane, Australia

Historically dismissed as a quiet town, Brisbane is one of Australia’s most cosmopolitan cities. It’s dynamic in what it offers visitors: boutiques, outdoor attractions, art galleries, and delicious restaurants – all while maintaining the small town aurora it has always been associated with.

 

Quirky Millennial Travel Habits

Everyone travels a little bit differently. Exactly how much so? We decided to conduct a survey on generational air travel preferences to find out. Polling more than 3,000 travelers, the results revealed that Millennials want unique on-board flight experiences—even if it increases the cost of their tickets.

According to the survey, Millennials are willing to pay extra to spice up their onboard experiences. For instance, 38 percent of Millennials are willing to pay more for an airline ticket that would give them access to an “open bar” on a plane, while only 18 percent of Generation X travelers want to pay more for free flowing alcohol. In addition to unlimited drinks, 79 percent of Millennials would enjoy a “themed” seasonal flight with snacks, drinks, and seasonal movies, whereas only 64 percent of Generation X travelers wanted that type of experience.

 When it comes to socializing in the air, 45 percent of Millennials want to connect socially with other passengers via electronic chat, games, or social networks, while only 36 percent of Generation X travelers want to. “Airlines used to live in a world where the only things that mattered were fares and schedules,” said Adam Goldstein, CEO of Hipmunk. “Millennials show how the industry is shifting. Tech-savvy travelers care more about the in-flight experience.”

 What are other Millennial travel preferences?

·       70 percent would sit next to restrooms on the plane for a reduced fare, but only 54 percent of Generation X travelers would do the same.

·       Millennials are last-minute bookers: 47 percent of Millennials book their vacation travel at least 6 months in advance. By comparison, 59 percent of Generation X travelers book their vacation travel at least 6 months in advance.

·       28 percent of Millennials would be willing to stand on a flight to save money, compared to 16 percent of Generation X travelers.

·       24 percent of Millennials would be willing to pay more to fly on a “child-free” plane, compared to 18 percent of Generation X travelers.

Have any thoughts? Share them with us on Twitter @thehipmunk or on Facebook!

Methodology

Hipmunk surveyed 3,187 US travelers. Hipmunk defined Millennials as those between the ages of 18-34, and defined Generation X as 35-54 years old. The survey was conducted in October of 2013.

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