Summer Travel: 70% of Travelers Still Planning Summer Vacation


Results include most popular summer travel holiday, favorite budget tactics and most anticipated trends

 SAN FRANCISCO (APRIL 24, 2014) —Hipmunk, the fastest and easiest way to plan travel, polled nearly 4,000 people from April 1-3, 2014 about summer vacation travel and found that 71 percent are still planning their vacations, 22 percent are booked and ready to go, and 7 percent aren’t taking a vacation this year. In the midst of summer travel planning season, the survey exposes current travel preferences of Millennials, Generation Xers, seniors, singles, and parents, while covering topics from top travel trends to favorite destinations.

According to the study, cost isn’t the most common factor keeping respondents from enjoying a summer getaway. Of the 7 percent not traveling, 57 percent point to lack of free time as the reason they’re staying home this summer. And for Millennials not traveling, that percentage is 68 percent.

The survey also found that interest in travel technology is growing. 54 percent of respondents are eager for more wi-fi enabled planes and 34 percent are excited to check into hotel rooms with smartphones. In addition, 32 percent of parents would like to try self-service check-in kiosks at car rental locations.

“Travel can be so agonizing,” said Adam Goldstein, co-founder and CEO of Hipmunk. “When people are directing the process themselves—say, by checking in to a flight or hotel on their phone—at least they feel like they have some degree of control.”

Additional survey findings include:

Holidays and Destinations

  • Fourth of July is the most popular summer travel holiday, with more than 40 percent heading out of town to celebrate, compared to 27 percent for Memorial Day and 33 percent for Labor Day.
  • For a vacation that leaves a lasting impression, parents should head to Orlando or the great outdoors. Adults surveyed would have most enjoyed a summer vacation to Disney World (44 percent) or a national park like Yellowstone (19 percent) when they were kids.
  • For those looking for a summer romance, location is key. Single women prefer the beach scene (37 percent, in contrast to 27 percent of single men) while single men prefer urban destinations (30 percent, compared to 22 percent of single women).

Budget and Savings

  • Flying mid-week is the most popular budget tactic with 69 percent of travelers willing to fly mid-week for cheaper fares.
  • Red-eye flights are a popular money-saving option and Millennials are most likely to make use of them. Approximately 54 percent of Millennials are willing to fly overnight compared to only 34 percent of Generation Xers.
  • 18 percent of respondents are willing to book their hotel last-minute to take advantage of tools like Hipmunk’s Tonight Deals, which offers up to 60 percent off of regular rates.

Travel Trends

  • Millennials are the most adventurous age group, with 36 percent interested in space tourism. Only 24 percent of Generation Xers and 15 percent of seniors are interested in leaving the atmosphere.
  • Whether it’s for peace and quiet or to kick off an adults-only trip, 33 percent of respondents are interested in child-free zones on flights.
  • Travel frequency just might increase if “Rover” could easily come along. 53 percent of pet owners would travel more often if it were easier to travel with their pets.


  • Millennials are most tuned into reviews and ratings. 77 percent of this age group consider reviews and ratings an important part of the decision making process, compared to 67 percent of Generation Xers.
  • Price and location (in order) are the top considerations for all age groups when selecting accommodations, however, Millennials are the most price-conscious. 90 percent of Millennials rank price as the most important factor, compared to 81 percent of Generation Xers and 76 percent of seniors.
  • With 64 percent admitting to snatching miniature bottles of shampoo and conditioner, toiletries are the most popular items taken from hotel rooms. Respondents are much less likely to take slippers (5 percent), towels (4 percent) or robes (3 percent).

To learn more about Hipmunk or book your next trip, visit Download the Hipmunk Hotel and Flight App for free from the App Store and Google Play.


Hipmunk surveyed 3,819 individuals from April 1-3, 2014. Hipmunk defined Millennials as those between the ages of 18 and 34, Generation X as ages 35 to 54, and seniors as ages 55 and older. For complete survey details please contact Liz Santos at

Introducing Hipmunk Anywhere


With 6X mobile growth in 2013, Hipmunk’s new feature will allow consumers to save and continue flight and hotel searches across various devices

SAN FRANCISCO – March 13, 2014 – Hipmunk, the leading independent metasearch site for travel, today announced the launch of “Hipmunk Anywhere”—a new cross-platform feature that lets users easily access previous searches from any device.

According to a recent comScore report, more than 60 percent of consumers begin searches on one device and finish on another. Hipmunk’s own internal data echoes this, with more than 60 percent of its users demonstrating the same behavior. Hipmunk Anywhere underscores Hipmunk’s mission to simplify the travel planning process for travelers and reach consumers anywhere, anytime, and from any device.

Designed to work the way consumers work, the new feature will allow users who are signed into Hipmunk to begin flight or hotel searches on one platform—mobile, tablet, or desktop across various operating systems—and finish on another. All logged-in users immediately have access to Hipmunk Anywhere. A user who searches on a phone and then visits on the web will see those previous searches automatically, already open in the browser. Likewise, a user who searches on a laptop and then opens Hipmunk on a phone will see a list of previous searches from the web.

“Travel is a major decision, and most people search several times before committing. Hipmunk Anywhere is the first product to recognize that this ‘research’ phase usually happens across multiple devices. Our goal is to remove friction from the process,” said Adam Goldstein, CEO and co-founder of Hipmunk.

To further enhance the user experience, Hipmunk will also be making available two of its most popular features on new platforms. Its “Book on Hipmunk” feature, which has been available via desktop, will now be available for the first time on Hipmunk’s mobile web experience; and Hipmunk’s multi-city flight search capability will now be available across all of its mobile apps.

Log in to try it out or watch our video to learn more!

Top Travel Tips for Budget-Conscious Spring Break Travelers

With Spring Break quickly approaching, we compiled our top tips for budget-conscious Spring Breakers (and procrastinators) on how to get the most out of their trip while spending the least on airfare and lodging.

After looking at historical flight data, as well as roundtrip airfare between five major U.S. airports and some of the most-popular Spring Break destinations, we advise:

Book by Presidents’ Day for the Best Deals

Prospective Spring Breakers who book flights after Presidents’ Day (February 17) could end up paying up to 12 percent more on airfare—an average of $50 more—if they book in the last two weeks of February. Those who wait until early March to book could pay an average of 53 percent more—which could mean up to $215 less spending money for the big trip.

“Spring Break is a peak travel time, which means higher-than-typical airfare” said Adam Goldstein, Hipmunk CEO. “But the sooner you book, the more you can save, and the more money you’ll have for spending on your trip.”

Need a Round-Trip Ticket for Under $500? No Problem

For Spring Breakers undecided on where to go, but keen to fly without breaking the bank, we looked at roundtrip airfare prices out of five major U.S. airports for the week of March 16-23, 2014 and  found five popular U.S. destinations with roundtrip airfare for under $500—Las Vegas, San Diego, New York City, Miami, and Puerto Rico.

Need a Last Minute Place to Stay?  Check out Hipmunk’s “Tonight Deals”

For Spring Break procrastinators, Hipmunk’s Tonight Deals mobile app feature helps users find and book hotels for up to 60 percent off standard hotel rates. It also aggregates available bookings via Airbnb and HomeAway, which could be an inexpensive way to go, particularly for groups. When booking a last-minute place to stay, travelers also can use Hipmunk’s Heatmaps feature to see which neighborhoods are most popular for food, tourism,shopping, and nightlife.


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